Privacy Policy

This Privacy Policy explains how WebAnalytics365 ("we", "us", "our") collects, uses, stores, and protects information when you interact with our website (https://webanalytics365.site) and our analytics, click-measurement, and fraud prevention services.

We comply with applicable data protection laws, including the GDPR, CCPA, and Google Ads Click Tracking requirements. By using our services, you agree to this Privacy Policy.

We collect only the data necessary to provide analytics, click tracking, and security.

• Device & Browser Data: user agent, browser version, operating system, screen size.
• Network Data: IP address (may be truncated or masked), ISP, ASN, country, region, city.
• Identifiers: cookies, session IDs, click IDs (gclid, wbraid, gbraid, msclkid, fbclid, UTM tags).
• Interaction Data: pages visited, time on site, scroll depth, clicks, heatmap interactions.
• Security Signals: proxy/VPN detection, bot patterns, TLS fingerprints (JA3/JA4) for fraud analysis.

Our processing is based on:

• Legitimate Interests: analytics, fraud detection, uptime monitoring, and service improvement.
• Contractual Necessity: providing analytics and reporting to our customers.
• Consent: where required by law (e.g., cookie consent in the EU/EEA).

• To provide web analytics and reporting to our customers.
• To measure ad performance and attribute clicks and conversions correctly.
• To detect, prevent, and investigate invalid traffic, bots, and click fraud.
• To operate heatmaps, session analysis, and behavior analytics.
• To monitor website uptime and send downtime alerts.
• To comply with legal obligations and enforce our Terms of Service.

When WebAnalytics365 is used as a click-tracking tool (e.g., for Google Ads), users may be redirected through our domain before reaching the final landing page. This is done strictly to measure clicks and filter invalid traffic.

We use a transparent redirect parameter:

Example click URL:

We do not alter landing page content, manipulate ad behavior, or perform cloaking. All redirects are one-to-one and strictly for measurement and protection purposes.

We use cookies and similar technologies to:

• Identify returning visitors and sessions.
• Attribute clicks and conversions accurately.
• Prevent repeated fraudulent or bot clicks.

You can manage cookies via your browser settings. Disabling cookies may affect certain analytics or tracking features.

We may share limited data with:

• Infrastructure & Security: hosting providers, CDN (e.g., Cloudflare), DDoS and WAF services.
• Fraud & IP Intelligence: services such as ProxyCheck.io and GeoIP providers.
• Advertising Platforms: Google, Microsoft, Meta, where required for attribution or compliance.

We do not sell personal data to third parties.

Our infrastructure may be located in different regions. Where data is transferred outside the EU/EEA, we take appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent mechanisms.

• Raw click & visit logs: typically retained between 30 and 180 days.
• Fraud & security logs: may be stored for up to 12 months.
• Aggregated/anonymized analytics: may be retained longer for statistical purposes.

We retain data only as long as required for the purposes described above.

We use industry-standard security measures, including encryption in transit (HTTPS), firewalls, strict access controls, monitoring, and logging. While we strive to protect all data, no system can be 100% secure.

Depending on your jurisdiction, you may have rights to:

• Request access to personal data we hold about you.
• Request correction or deletion of your data.
• Object to or restrict processing in certain cases.
• Request data portability.
• Lodge a complaint with a supervisory authority.

To exercise your rights, contact us at [email protected].

Our services are not directed to children under 13 (or under 16 in certain regions), and we do not knowingly collect data from them. If you believe a child has provided us data, please contact us for removal.

We may update this Privacy Policy from time to time. Material changes will be notified by updating the "Last Updated" date and, where appropriate, additional notice.

If you have any questions about this Privacy Policy or our data practices, please contact us.